Proven Digital Marketing Strategies
That Outperform the Market
Accelerating Sales
As a marketing executive with a proven track record in real estate, I have successfully orchestrated comprehensive digital marketing campaigns that significantly enhance property sales and client acquisition. My approach integrates professional presentations, high-quality photography and videography, strategic social media engagement, and targeted email marketing. I also develop unique websites and leverage Google product placements to ensure maximum visibility. Listings are distributed across over 300 listing websites, ensuring broad exposure.
Under my leadership the Social Media Manager employs event-driven marketing strategies that spotlight key milestones such as "just listed," "open houses," "price improvements," and "sold" announcements. These efforts are designed to attract ideal home buyers while simultaneously generating new client leads and driving additional sales. As a result, properties marketed under my campaigns sell over 50% faster than the market average. For instance, at Jay Hudson Homes, the average cumulative days on market is 23 days, compared to the Chattanooga market average of 48 days, as reported by the GCAR Summary Statistics from August 2023 to August 2024.
Pre-Listing
“You never get a second chance to make a first impression.”
Will Rogers
As a marketing executive with a deep understanding of consumer behavior in the real estate sector, I recognize that the home-buying journey begins online, with 97% of buyers utilizing the internet to search for properties. To capitalize on this trend, I prioritize pre-listing marketing efforts that create a compelling first impression before a property officially hits the market
Coming Soon
As a marketing executive with a strategic focus on generating excitement around new property listings, I employ a digital coming soon marketing campaign that effectively build anticipation before a home is available for viewing.
Just Listed
I've developed and implemented multi-channel campaigns that maximize property visibility and drive buyer engagement for “Just Listed” propertities.
This comprehensive strategy has consistently resulted in increased property inquiries, faster sales cycles, and improved brand recognition in the competitive real estate market.
Open House
I've successfully blended traditional and digital strategies to maximize property exposure and drive sales with the “Open House” campaign. Starting with the design of eye-catching print signage that captures attention in high-traffic areas near the listing. I lead a team that cultivates a robust social media presence across multiple platforms, leveraging each platform's unique products and features.
Price Improvement
I've developed and implemented multi-faceted strategies for announcing price adjustments on current listings. My method seamlessly integrates traditional marketing techniques with cutting-edge digital approaches.
Under Contract & Sold
Focused on brand storytelling and team recognition, I've developed and implemented a comprehensive social media strategy that effectively showcases our company's vibrant corporate culture. This approach not only celebrates our successes but also strengthens our market position and enhances team morale.